Articles
Read about our latest research and insights creating value for our clients and society at large.
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26 Mars 2026
Industry blames bureaucracy – research points to the companies
Permitting processes are identified as obstacles to investment. However, according to new research, the problems often begin within the companies’ own applications.
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19 Mars 2026
Bureaucratic obstacles delay Sweden’s infrastructure development
The Swedish infrastructure initiative risks being delayed by bureaucratic processes. A new survey from Inqvita, conducted on behalf of Eltel, shows that one quarter of decision-makers working with critical infrastructure believe that lengthy permitting processes hinder investments.
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18 Mars 2026
New survey: Bureaucracy threatens the pace of Sweden’s infrastructure development
Sweden’s infrastructure transition risks stalling due to bureaucracy. One in four decision-makers responsible for critical infrastructure believes that lengthy permitting processes are obstructing investments, according to a new survey conducted by Inqvita on behalf of the infrastructure company Eltel.
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26 Februari 2026
How Swedes choose their vacations
Nearly seven out of ten want to travel to a destination they have never visited before, and over 70 percent plan their holidays several months in advance. Price remains a decisive factor, but food experiences, local culture, and authentic experiences are becoming increasingly important, according to a recent survey from Apollo.
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26 Februari 2026
Swedes want to discover new places – at the right price
People living in Sweden are curious travelers. More than two-thirds of travelers say they prefer choosing a destination they have never visited before, while one-third are happy to return to the same favorite destination. This shows that the desire to discover new places is strong when planning holidays.
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25 February 2026
Curiosity and early planning: How Swedes choose their holiday
Nearly seven out of ten want to travel to a destination they've never visited before, and over 70 percent plan their holiday months in advance. Price remains decisive, but food experiences, local culture and authentic experiences are growing in importance, according to a recent survey from Apollo.
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9 February 2026
Half of Swedes want to stay fit on holiday
A new survey from Apollo shows that 47 percent of Swedes would consider going on a fitness holiday or staying at a sports hotel. The main motivation is to get time for themselves.
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2 February 2026
Travel experts beat AI and influencers
Half of us use AI to find travel tips, but when Swedes plan holidays they trust experts the most. Apollo's latest travel survey shows that only 7.6% fully trust AI recommendations, while tour operators and their experts top the list with 54.3% of votes.
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6 November 2025
More and more dog owners struggle financially
A new survey shows that dog owners in Sweden find it increasingly difficult to manage their finances due to rising costs for their four-legged friends. Increasing prices for food, veterinary care and insurance affect more and more households.
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11 Augusti 2025
Half of Swedish companies have invested in generative AI, but most still lack an AI strategy
Almost half of Swedish companies have already invested in generative AI. But only a third have a strategy in place, which risks slowing both business value and competitiveness, according to a new survey from Inqvita and Qlik.
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9 September 2025
Managers trust colleagues more than AI for business decisions
Nearly two-thirds (65%) of Swedish managers trust their colleagues more than generative AI for business assessments. The survey shows that human expertise is still valued most when it comes to important business decisions.
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25 February 2026
Adventurous and early planners: How Norwegians plan their holidays
Over six out of ten want to visit a new destination, and 72 percent plan their holiday months ahead. Price is most important, but food, culture and experiences are gaining significance, according to a recent survey from Apollo.
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9 February 2026
Norway takes gold in holiday activity!
Nearly 50 percent of Norwegians want to go on a fitness holiday or stay at a sports hotel, according to a new survey from Apollo. That makes Norway the most active holiday nation in the Nordics!
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4 February 2026
Adventure-seekers from Rogaland head to Albania
People from Rogaland love discovering new places. Albania now stands out as a new favourite with culture, nature and spectacular experiences. Apollo launches Albania as a new destination from Sola airport summer 2026.
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25 February 2026
Well in advance and towards experiences: How Finns plan their holidays
A recent survey commissioned by Apollo shows that over 70% of Finns want to travel to a new destination on holiday. In addition, as many as 63% start planning their summer holiday months before departure.
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9 February 2026
Finns invest in wellbeing on holiday
A study commissioned by Apollo shows that 49 percent of Finns could imagine going on a fitness holiday or staying at a sports hotel. The main motivation is personal wellbeing and time for themselves.
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2 February 2026
Travel experts beat AI and influencers
Although nearly half of us already use AI to find travel tips, Finns still trust real experts the most when planning holidays. Only 5.8% fully trust AI recommendations.
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25 February 2026
Danes return to favourites and plan holidays well in advance
64.8 percent of Danes prefer visiting a place they already know, and half plan their holiday months in advance. Price remains most important, but experiences like local culture and food also play a significant role.
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10 February 2026
Women choose active holidays with space for themselves and community
More and more women choose holidays with fitness, community and personal space. New figures from Apollo show that women dominate fitness holidays and sports hotels, using vacation time to recharge and strengthen their bodies.
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9 February 2026
From poolside to padel court: Danes work out on holiday
Nearly half of Danes (48%) would consider a fitness holiday or staying at a sports hotel. The main motivations are personal time, staying fit and socialising.
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2 February 2026
Travel experts crush AI and influencers
Half of Danes use AI to find travel tips, but when planning holidays, experts remain the most trusted. Only 8% fully trust AI recommendations.
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