Frequently Asked Questions
Here you'll find answers to the most common questions about our research services, methods and platform.
Why should you hire a research company?
Hiring a research company means getting reliable insights that help your business make better decisions. Instead of guessing what customers want, you get facts on the table, collected and analyzed in a structured, objective, and straightforward way.
How long does it take to conduct a survey?
The time for a market research project varies depending on the setup and scope. A simpler survey with a limited number of questions can be completed in just a few weeks, while a larger study with multiple target groups, interviews, or international distribution can take several months.
How do you access the survey results?
We always go through all results together with our clients and deliver a clear report with suggestions for next steps. Furthermore, clients often get access to our platform where they can dive into numbers, statistics, and cross-tabulations.
What technical tools do you use for data collection and analysis?
inQvita has developed its own platform for producing surveys, analyses, and reports.
What factors affect the price of a survey?
The price of a survey depends on several things. It's not just about the number of questions or the length of the survey. It's the combination of method, scope, and target group that determines the cost.
How can the results be used in practice?
The result of a survey is more than numbers on paper, it's a tool for making well-informed decisions. By understanding what customers actually think and need, you can direct your efforts towards what delivers the best results.
Want to conduct surveys yourself but lack the right system?
Create an account on our platform and get access to all the tools you need to manage your surveys independently.
Can I get a customized survey for my company?
Of course! No two companies are alike, and that's why surveys need to be tailored to your specific business needs. We consider your industry, customers, and goals to create a survey that provides relevant and actionable insights. It can range from a shorter pulse survey to a more comprehensive study combining qualitative and quantitative methods. Regardless of the setup, you get results tailored to help your company make better decisions.
What is the difference between qualitative and quantitative research?
The difference is that qualitative research focuses on understanding why people think and act as they do, while quantitative research measures how many people think or act in a certain way.
Can you combine qualitative and quantitative methods in the same project?
Yes, you can, and it's often a strength. Qualitative methods, such as interviews or focus groups, provide deeper understanding of why people think and act as they do. Quantitative methods, such as surveys and larger data collections, show how many people think or act in a certain way. But of course, it all depends on the client's objectives and needs.
Can you help us interpret the results and turn them into concrete actions?
Of course, this is always included as part of our collaboration. Interpreting numbers and statistics and turning them into concrete action plans is a big part of the job.
Which industries do you have experience researching?
We work with a very broad spectrum of clients from many different industries.