Online surveys for fast and scalable data collection
Reaching large target groups quickly
Online surveys are one of the most effective methods for collecting quantitative insights from customers, employees or other target groups. The method is fast, cost-effective and flexible, perfect when you need to reach many people in a short time.
What are online surveys?
About the method
Online surveys are digital surveys sent via email, links, SMS, QR codes or integrated systems. They are easy to distribute and make it possible to collect large amounts of data quickly and in a structured way. The method is suitable for both recurring measurements and one-off studies.
With online surveys you can find out:
How customers experience your service, product or organisation
What needs, preferences and behaviours influence their choices
How different segments differ in attitudes and drivers
How satisfaction develops over time
Which areas for improvement are most important
Distribution
Reach your respondents where they are
Direct distribution to the target group
SMS
Reach respondents directly on mobile
Link
Share via social media or website
QR code
Perfect for physical locations
Integrations
Via your own systems
Areas of use
When are online surveys most suitable?
The method is perfect when you need scalable, cost-effective and statistically sound data collection.
Reach many respondents quickly
Conduct recurring measurements (e.g. NPS, employee surveys)
Collect quantitative data that is easy to compare over time
Combine with other methods, e.g. panels or phone interviews
Test concepts, messages or ideas at early stages