Panel surveys for fast and accurate insights
Effective panel surveys reaching the right target group at the right time
Panel surveys are an effective way to quickly get answers from a relevant target group. With inQvita's Nordic and global panels you reach the right people, in the right target group, at the right time, and get reliable results quickly.
What are panel surveys?
About the method
Panel surveys involve collecting data from a predefined group of respondents who voluntarily participate in surveys. The panels consist of people with different backgrounds, ages, interests and behaviours, making it possible to reach the right target group quickly and cost-efficiently.
With panel surveys you can find out:
How the target group perceives your concept, message or product
What needs, preferences and behaviours influence their choices
How you compare against competitors
Which features, design choices or offers are most attractive
How different segments differ in attitudes and drivers
Global Reach & Local Understanding
We conduct research in over 130 countries
Our team has over 50 years of combined experience in research, analysis and advisory. We have conducted projects in countries including Sweden, Norway, Denmark, Finland, Germany, France, Spain, Italy, UK, USA, Canada, Thailand and Colombia.
Data quality
Data quality you can trust
High data quality is the foundation for making wise decisions. That's why we work with structured, industry-approved routines:
Careful target group validation
Filter and qualification questions ensure only relevant respondents proceed.
S2S verification
Panellists verify their identity through image recognition and other security measures to exclude bots.
Quality control of open responses
All open text fields are manually reviewed to detect irrelevant or automated content.
Identification of unreliable response patterns
We analyse response times, response behaviours and patterns indicating low quality. Responses that don't meet standards are removed.
Substantial background data
Precise target groups
Each panellist has over 300 data points linked to them, making it possible to create very precise target groups.
Demographics
Behaviours
Interests
Consumption patterns
Lifestyle
Industry and job role
Areas of use
When are panel surveys most suitable?
The method is perfect when you need fast, scalable and statistically sound feedback.
Test concepts, design or messages
Get quick answers from a broad or specific target group
Conduct A/B tests
Understand market needs and preferences
Validate ideas before development or launch
Measure attitudes, awareness or brand perception
Collect quantitative data complementing qualitative methods