Build a brand people choose, not just recognize
A strong brand is built through understanding.
With inQvita's brand research and tracking, you get a clear picture of how your brand is perceived, which associations drive choice, and how you can strengthen the relationship with your customers over time.
What is brand research & tracking?
Build a stronger brand with continuous analysis and clear insights
Brand research and tracking give you ongoing insights into how your brand develops over time. By measuring awareness, attitudes, associations and preferences, you get a fact-based foundation for strategic decisions.
1
How strong is our brand among the target audience?
2
Which associations drive choice and which hinder?
3
How do we differentiate from competitors?
4
How does the brand change over time?
5
Which activities impact the brand the most?
6
Which target groups do we reach, and which do we miss?
7
Does the brand image match our desired position?
Challenges
Common challenges we solve
Many companies struggle to understand why their brand isn't developing as expected. Here are some of the most common challenges we help solve.
Difficult to know what drives brand strength
We identify which associations, messages and attributes influence choice and preference.
Unclear positioning relative to competitors
We show you how you rank in your industry/line of business and what's needed to impress customers.
No ongoing tracking
Without tracking it's hard to know if efforts are working. We help you follow developments over time.
The brand no longer drives growth
We analyze what has lost momentum and what needs strengthening to regain it.
Unclear match between image and desired position
We show if the market's perception matches the company's vision, and what needs adjusting.
Areas of use
Brand research during growth and change
Brand research is particularly valuable when you face:
Expansion to new geographies or target groups
Launch of new products or services
Rebranding or repositioning
Changes in market strategy
Need to track brand development over time
How inQvita works
Our method
Step by step
Why choose inQvita?
When data quality and business value are decisive
With over 50 years of combined experience, we help you understand the market and your customers.
Own survey platform: Full control from design to analysis, faster deliveries and higher data quality.
Senior analysts: We transform data into clear recommendations that drive business value.
Global reach & local understanding: Access to 100+ million respondents in 130+ countries.
Tailored solutions: Every project is adapted to your goals, target audiences and challenges.
Fast, reliable and quality-assured: Proven methods, clear processes and high data quality.