Quick answers. Smarter decisions.
Smarter marketing starts with fast, reliable data.
An Omnibus survey gives you quick and reliable answers from a broad and representative sample. You only pay for the questions you need and get results in a short time. Perfect when you want to test ideas, measure awareness or understand target group behaviors without conducting a full-scale market study.
What is an Omnibus survey?
A smart way to get answers quickly and representatively
An Omnibus survey is a quick and cost-effective method where multiple organizations share the same data collection. You only buy the questions you need, but still get access to a large and representative sample.
Areas of use
When is an Omnibus survey most suitable?
An Omnibus survey is the right choice when you need quick answers and a broad foundation.
Quick temperature checks on current issues
Testing messages, concepts or ideas
Measuring brand awareness
Attitude and behavior questions
Trend spotting and recurring measurements
Basis for campaigns, launches or PR activities
Question Types
Examples of questions that work best in an Omnibus
These types of questions give quick, clear and actionable insights. An Omnibus survey is especially well-suited for short, clear questions that give comparable answers.
Awareness
"Do you know brand X?"
Attitudes
"What is your perception of company X?"
Behaviors
"How often do you buy product category Y?"
Intentions
"How likely are you to choose X for your next purchase?"
Preferences
"Which factors are most important when choosing a supplier in Y?"
Message test
"How relevant do you find this message?"
Current issues
"How does Z affect your decisions right now?"
Benefits of our Omnibus
With over 50 years of combined experience, we help you understand the market and your customers.
Fast deliveries and clear reports
High data quality and representative sampling
Cost-effective
Support in question design and analysis